Stephanie von Staa Toledo, also known as Ste, was born in São Paulo, Brazil. She has a Wharton MBA and a Master’s Degree focused in Entrepreneurship and International Studies from University of Pennsylvania, and for the longest time, she's been passionate about health & wellness – especially for women.

After working at McKinsey, taking on leadership roles at an e-commerce startup in Brazil and a cannabis startup in London, Ste decided to build her own business in the femtech space. Based on a lot of specialized research, she created Oya Care, a digital-first women’s health clinic. Oya's first product is an at-home fertility test, the first to market in Latin America, officially launched this year. With Oya, Ste has the mission to put a woman’s health in the right place: directly in her hands.

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